BOOKS BY PROFESSOR RAKHMETULINA ZH.B. DONATED TO THE NATIONAL ACADEMIC LIBRARY OF THE REPUBLIC OF KAZAKHSTAN

On December 19, 2024, Professor Zh.B. Rakhmetulina from ENU donated books in the Kazakh language to the National Academic Library of the Republic of Kazakhstan.

The textbooks were developed as part of grant funding supported by the Science Committee of the Ministry of Science and Higher Education of the Republic of Kazakhstan (Grant IRN AR19680192: Study of the Impact of SMEs on the Development of Creative Industries in Kazakhstan) and were recommended by the Educational and Methodological Association of the Republican Educational and Methodological Council on Higher and Postgraduate Education under Mukhtar Auezov South Kazakhstan University (Protocol №2, 31.05.2024).

Saparova Y.A., Rakhmetulina Zh.B., Aidarova A.B., Kulmaganbetova A.S. Management, marketing in the field of cultural and recreational work: Textbook, Volume 1. – Almaty: Evero, 2024. -280 бет ISBN 978-9965-20-413-5

Saparova Y.A., Rakhmetulina Zh.B., Aidarova A.B., Kulmaganbetova A.S. Management, marketing in the field of cultural and recreational work: Textbook, Volume 2. – Almaty: Evero, 2024. -180 бет.

These textbooks were co-authored with scholars from Mukhtar Auezov South Kazakhstan University (Shymkent) and the Kazakh National Academy of Choreography (Astana).

The textbooks address theoretical and practical issues of creative management and marketing in the cultural sphere, including:

- Principles, functions, and methods of creative management in the cultural and leisure sector.

- Technology for developing cultural projects and organizing cultural events.

- Features of business communication.

- Principles and models of marketing in the cultural sphere.

- Fundamentals of advertising and its specifics.

The theoretical material in the textbooks is supplemented with practical examples, some of which are presented as case studies. For better clarity, certain sections include tables and illustrations. At the end of each section, control and analytical questions are provided to reinforce and consolidate the material, as well as to develop systematic and analytical thinking skills. A practical component is also included, featuring tests to reinforce theoretical material, case studies for group discussions, sets of practical situational tasks, and final control questions. A bibliography is provided at the end of the textbooks. The books are intended for students of economic specialties, as well as for master’s students and university lecturers.