MSU Media Researcher Discusses the Impact of Artificial Intelligence on Journalism with ENU Students

The future of journalism, the impact of artificial intelligence on the profession, and new requirements for media specialists were at the center of a guest lecture delivered at L. N. Gumilyov Eurasian National University by Alexander Kolesnichenko, Associate Professor at the Department of Digital Journalism of the Faculty of Journalism at Lomonosov Moscow State University and a media researcher.

The meeting was organized for students of the Higher School of Journalism and Social Sciences at ENU at the initiative of Serik Takhan, Professor of the Department of Media Communications and Public Relations.

The lecture, titled “Modern Journalism: Between Art and Artificial Intelligence,” provided an opportunity for an open discussion about how digital technologies are transforming the work of journalists and how the media industry may evolve in the coming years.

Alexander Kolesnichenko spoke about key trends in contemporary journalism and discussed with students issues that are particularly relevant to the media industry today.

One of the central topics was the integration of artificial intelligence into newsroom workflows. The participants discussed which tasks can be delegated to algorithms and where professional experience, critical thinking, and a journalist’s individual perspective remain essential.

Particular attention was paid to the creative dimension of journalism. In the age of neural networks, journalists need not only to master new technologies but also to preserve their individual style, distinctive authorial voice, and commitment to professional standards.

Speaking about automation, the lecturer addressed the need to strike a balance between technological capabilities and journalistic analysis — in other words, how to reduce the time spent on routine tasks without compromising the depth and independence of journalistic work.

Another important part of the discussion focused on the competencies of future media professionals. Digital literacy, the ability to work with artificial intelligence technologies, analyze information, and create relevant content while maintaining core journalistic principles are becoming increasingly important skills for today’s media specialists.

Alexander Kolesnichenko is the author of more than 15 books and textbooks for media professionals. He is also a co-author of a number of academic and educational publications, including Journalism and Media (2022), Modern Journalism: Theory and Practice in the Context of Digitalization (2021), and The Work of a Journalist in Digital Periodicals (2021).

The lecture was held in an interactive discussion format. Students actively asked questions about the practical use of neural networks in preparing journalistic materials, shared their own ideas, and discussed prospects for the development of the modern media industry.