AN OPEN LESSON DEDICATED TO THE CAPABILITIES OF ARTIFICIAL INTELLIGENCE IN JOURNALISM AND PUBLIC RELATIONS WAS HELD

At L. N. Gumilyov Eurasian National University, Nursultan Akzhol, a doctoral student in the "Public Relations" educational program at the Higher School of Journalism and Social Sciences, conducted an open lesson titled "Multimedia Journalism in the Era of Artificial Intelligence: Partnership Between a PR Specialist and AI" as part of his teaching practicum. The academic advisor for the project is Professor Gulmira Shaimaganbetkyzy, Candidate of Philological Sciences.

During the session, participants examined in detail the impact of artificial intelligence on journalism and public relations, the capabilities of modern technologies in multimedia content creation, and the issues of professional responsibility among specialists in the digital era.

Nursultan Akzhol shared his professional experience, paying special attention to the organization of information work, building public trust, engaging with audiences on social media, and making effective decisions under crisis communication conditions. In addition, he presented modern digital projects and effective ways to apply AI tools in information management.

A key feature of the lesson was its interactive format, which encouraged active student involvement. The students were divided into several teams and held a debate on the topic "Can Artificial Intelligence Replace a Journalist?".

During the discussion, students explored the potential of AI in rapid data processing, text generation, and multimedia content creation.

Special emphasis was placed on the principle that, despite the rapid development of technology, human specialists remain responsible for verifying information accuracy, assessing its societal impact, and making professional decisions.

At the conclusion of the session, students exchanged views on the prospects of using artificial intelligence in journalism and PR, emphasizing the importance of applying new technologies effectively and responsibly in their professional practice.

The open lesson aimed to develop the critical thinking skills of future media professionals, enhance their digital literacy, and integrate theoretical knowledge with practical experience.